Interactivity is essential the communication between a person and a medium like a computer. The more interactivity there is on let's say a website, the more trustworthy of a source it is. The article I chose to share in this blog post is "Examples of Interactive Advertising" by Sherrie Scott, Demand Media. This article breaks down interactivity in advertising in four different categories; Social Media,Videos, Pop-ups and Displays. Interactivity advertising is used to promote products and to build brand recognition. For social media interactivity is used to target audiences that have interested in the companies products. It is easier to target people because you know what their interest are. For example if you are a outdoor company you will target people who have an interest on being outdoors. Pop-ups are also a good interactive form of advertising, they will show up everywhere and people are going to click on them if they are interested. This topic is related to Internet communication because it talks about a form of communication that happens on the internet. It is important to know what types of advertising there are so us as communication majors can take advantage of using interactivity as a way to reach audiences in our careers. We measure interactivity by how much a person can participate with what ever is displayed. For example like I said earlier a website with a lot of links and sources and more things to do on it has a higher level of interactivity than one that only has a few links.
http://smallbusiness.chron.com/examples-interactive-advertising-10996.html
picture source: http://elearningindustry.com/elearning-interactivity-the-ultimate-guide-for-elearning-professionals
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